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Measure Matters

Fundraising thermometers. We've all seen them. They stand prominently in public places to not only advertise but encourage us to help reach a goal.

Why are they so widely used?

Because they're effective. They allow every passerby to see the growth toward a goal. Studies have shown that when the general public can see the progress (or lack thereof) they are much more likely to support the goal with time, energy, and money.

This applies to our SMART goals as well. Once we create a goal that is specific we must be sure it is MEASURABLE. If your goal is to amass 3 months salary in your savings account, make sure to check the balances and see how you're progressing toward that goal. If your goal is to lose 15 pounds, step on the scale at regular intervals.

Failing to make a measurable goal would be like setting out to drive from New York City to Washington DC (which IS specific) but not checking the map for 100 miles to make sure you're going in the right direction.

Make your goal measurable and you'll start making progress.

'Till Next Time,


"The Curious Roaster"

P.S. If you have ideas for us to explore, shoot an email to!

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