“They are ill discoverers that think there is no land, when they can see nothing but sea.“
Tell me if this sounds familiar.
You have an idea. It might be a business, a product, or a project, but it's something outside your normal comfort zone.
Maybe you discuss it with a partner or associate. Maybe you just turn it over and over in your head.
You ultimately have two options.
You can reach the conclusion that, because it's outside your normal operating range, it would be too hard, costly, or risky to pursue. Or...
You discover your idea is valuable and viable. With research, a clear message, and focus you move forward to realize your goals and provide a needed solution to your clients' problem.
The difference? Like the great explorers and entrepreneurs, you have a belief that there is something great beyond the horizon of what you can see. Something that is important and valuable.